Co-investing with your community: a powerful activation lever

Introduction

In recent years, the enthusiasm of French people for investment has continued to grow. Just look at the emergence of hundreds of online communities around real estate, the stock market or even cryptocurrencies. On YouTube, Instagram, TikTok or LinkedIn, some creators bring together tens of thousands of people eager for advice, feedback and concrete opportunities.

‍

But this massive interest in content does not always translate into action. Many consume, learn, comment... without ever investing. The gap between the active audience and the real number of investors is still large, especially in real estate. Why? Because some obstacles persist: if the interest is real, the process of taking action is often blocked by doubts, personal constraints or a need for more concrete supervision.

‍

Faced with this, some community leaders have developed coaching or support offers. But that's not always enough. There is another way, more concrete, more engaging: to allow its community to invest directly alongside it, in a structured framework.

‍

Rather than being limited to education or transmission, these leaders create investment vehicles in which their community can get involved financially. It is a way of activating collective power, to facilitate the transition to action through concrete solutions, to align the interests between those who carry the project and those who support it, while diluting the risk.

‍

A new era of community leadership, where we are no longer content with sharing: we act together.

‍

2. A new posture to help you get through the first investment stage

The appetite for investment is there. But between desire and implementation, there is a gap. It is not only a question of information or pedagogy: they are often concrete obstacles that block the passage to action.

‍

Fear of making mistakes, feeling isolated, lack of reliable reference points, difficulty identifying quality opportunities, difficulty in mobilizing the necessary funds alone... or simply in freeing up the time needed to deal with them seriously. These are all obstacles that slow down engagement. Especially for those who are just starting out. The individual investor journey can quickly seem complex and risky.

‍

The AMF figures speak for themselves: in 2023, one in two French people said they were interested in investing, but only 10% actually took action. And among them, more than a third did not repeat the experience. These data reflect a need for a framework, reinsurance, and more concrete solutions.

Paradoxically, the more important a community is, the stronger the inertia effect can be. The collective interest is real, the content is widely consumed, but the individual leap remains difficult. Many enjoy, comment, participate in webinars... without ever taking the plunge.

‍

It is in this context that a new role is emerging for the leaders of these communities: that of facilitator. Not only in education or knowledge sharing, but by creating the conditions for action. By structuring accessible investment mechanisms, by clarifying the rules of the game, and by playing a coaching role.

‍

This posture is a game changer. It transforms diffuse momentum into concrete dynamics. Investing is no longer a solitary adventure: it is becoming a collective approach. And for many, that's exactly what was needed to dare to get started.

‍

3. From influence to action: the concrete example of Tokimo

Some community leaders are no longer content with sharing their knowledge. They create concrete solutions to allow their audience to take action in a structured framework. This is the approach chosen by Tokimo, co-founded by Matthieu Degli Innocenti and Christopher Wangen, one of the most followed influencers on real estate topics in France.

‍

Christopher Wangen was able to build a strong relationship of trust with his audience. In 2022, he launched Tokimo to offer logical continuity: a real estate investment platform starting at €100, designed for those who want to go further.

‍

In two years, Tokimo made it possible to finance 45 projects, for a total of 21.6 million euros collected, with targeted returns of around 11 to 12%. The idea is no longer just to train or inspire, but to make it possible for thousands of people to make a transition to investment by pooling resources and reducing access barriers.

‍

Christopher's role goes beyond that of an advisor or coach: he structures the process through a comprehensive system, where his advice and expertise lead directly to accessible investment offers. He is no longer simply an influencer: he becomes an active facilitator, organizing events (club deals, presentation sessions, investor cohorts) that create real group momentum.

For the community, it is a strong transition: moving from passive consumption to supervised investment, in a framework of trust and with an accessible entry ticket. The returns are convincing: Tokimo mobilizes a base of 20,000 investors.

‍

And for leaders, the interest is twofold: this posture reinforces their legitimacy while allowing them to have a concrete impact. They become the center of a virtuous system capable of generating financial flows for their projects, while maintaining the coherence of their message and their community culture.

‍

This model opens a new path: that of collective investment facilitated by a clear framework, a strong pedagogy and a controlled platform.

‍

4. Removing concrete obstacles through collective investment

Community investment platforms and club deals are not only mobilization tools. Above all, they are concrete responses to structural obstacles that slow down or prevent people from taking action, even for motivated people.

‍

Lack of time to do everything yourself: analyze projects, check legal arrangements, compare opportunities... all this takes time. A time that the majority of individuals do not have to devote seriously to building a portfolio. A collective system makes it possible to delegate part of this analysis task: projects are pre-selected, structured and documented.

‍

Worry about making mistakes alone: investing alone also means taking sole responsibility for your choices. The collective framework provides a form of reinsurance. Even if each investor remains free and responsible, joining a project led by a group, and validated by an identified third party, reduces the feeling of isolation. This may be enough to remove stubborn hesitation.

‍

Amounts to be mobilized and restricted access to projects: one of the major obstacles remains access to good opportunities. Alone, many cannot access interesting operations, due to a lack of network or resources. Sharing in a club or a platform allows you to participate in larger projects, using much more affordable tickets.

‍

Lack of clarity in investment frameworks: many individuals are wary of direct investments due to a lack of readability: incomplete documents, unclear statuses, unknown partners... This opacity creates a real obstacle, especially for first-time investors. The lack of a structured framework makes it difficult to make peaceful decisions.

‍

Difficulty in accessing appropriate support: not everyone needs intensive follow-up, but the total absence of support can slow down the process. When no explanation, exchange time, or discussion space is provided, it reinforces the feeling of navigating alone. This loneliness in the face of investment remains an underestimated obstacle.

‍

Few solutions designed for a gradual increase in commitment: some would like to invest, but without immediately committing to large amounts or complex arrangements. However, most opportunities on the market do not leave room for a gradual ramp-up. This lack of progressiveness blocks those who would nevertheless have the will to start small, then deepen later.

‍

5. What this approach also changes for the person who wears it

Offering an investment plan to your community is not only an altruistic act or a new way of engaging members. For those who take the initiative, it is also a lever for legitimacy, structuring and long-term projection.

‍

First, it is a strong way to anchor its legitimacy. By changing the status of “person who knows” to that of “person who acts”, he reinforces his credibility. It is no longer content with sharing a vision: it offers a framework for making it a reality. This anchors his discourse in reality, and naturally attracts more committed profiles, ready to follow.

‍

Second, it is a form of strategic independence. By structuring its own club deal or its own platform, the leader no longer depends solely on third party offers or commercial partnerships. It creates its own channel of action, its own value framework. It also allows him to choose the projects he wants to defend, and to do so in his own way.

‍

It is also a lever for diversification: by co-investing in the transactions he proposes, the leader aligns his interests with those of his community. He develops an activity that complements his position as a content creator, trainer or influencer. An activity that can generate income, but also greater satisfaction: that of contributing concretely to the success of others.

‍

Finally, it is a way to structure your action over time. A community committed to an investment project does not run out like a volatile audience. She builds loyalty, she is transformed, she grows with projects. And that gives a completely different density to the role of leader.

‍

The benefit is therefore twofold: more impact for members, and more consistency for the leader.

6. Models that are easy to deploy thanks to digital technology

What is the strength of a community like Kapi Club today is their ability to have structured a digital, fluid and accessible investment journey. Thanks to their online platform, they can accommodate a large number of subscribers without friction, while maintaining a high level of professionalism.

‍

No need to manage each onboarding in an artisanal way: everything happens online, from the presentation of the offer to the signature. Investors have a personal space to follow the evolution of their subscriptions, access their documents and view the performance of their investments. This transparency reinforces trust and encourages long-term commitment.

‍

This type of course is now more and more easy to set up thanks to actors specialized in this type of platform. It is possible to develop a tailor-made solution or to rely on turnkey technology, already designed to meet legal and operational requirements, and deployable in a short time.

‍

This is exactly what Fraktion allows, with an approach that combines price accessibility, flexibility to adapt to the specificities of the project leader, integration of recent technologies such as automated KYC or tokenization, and a modern interface with a fluid UX. All at the service of a clear, effective and engaging investment experience, both for the person who proposes the project and for those who participate in it.

‍

The key: a real gain of time, a perceived increase in quality... and above all, the possibility of establishing a lasting relationship with your community, project after project.

‍

Conclusion

Kapi Club is not an isolated case. Other investment leaders have also structured models that go well beyond free content or training. Yann Darwin, with the Greenbull group, has contributed to democratizing access to real estate transactions by bringing together a large community of investors.

‍

These initiatives show that the community model takes various forms: open or exclusive, real estate or tech, initiated by trainers or entrepreneurs. But all share the same logic: to make investing a concrete, fluid and supervised experience.

‍

Above all, they illustrate a more profound change. Leadership is no longer measured by audience or perceived expertise alone. It is embodied in the ability to structure tangible opportunities, to engage one's community in action.

‍

And that is precisely what digital technology allows. With personalized investment platforms, leaders can now align content and form, facilitate action... and unite their community over the long term.